The Factors That Influence Students for the Selection of Higher Education Institutions- The TPB

Abstract

Every student expects excellent platform for study where he can learn many new things and fulfill their parents dreams by getting high position that he desired. Students invest money and 3-4 years to get a degree for bright future. Most of the Career options are available in front of the student when they have to select one from them that may vary due to the many reasons such as: availability of course in selected institute, college, university and Interest of student in specific course. In such a dynamic environment, students are now carefully choosing their higher education institution. The paper is an attempt to see the factor influencing students to the factors that influence students for the selection of higher education institutions. The data was collected from a sample of 277 student respondents who has taken admission in an educational institute in the recent past. It was found from the study that theory of planned behaviour is the best fit for students in taking admission in higher educational institute, so the marketers need to giving due importance to all the aspects of theory of planned behaviour while making any strategy.